Why are coffee companies selling coffee in bags other than a pound?
That is a good question. We don’t know, other than trying to take advantage of
customers who think they are paying the cheaper price for a pound when they
are in fact not getting a 16oz./1lb. bag. Customers may be getting 10oz.-14oz.
bags instead. Look carefully at the price and you will see in the small print the
unit per pound price.
PRC will not join this pricing game. We feel our 1lb. bag price is better than the
other guys. We do admit, we are not priced better if you compare our 16oz./1lb.
bag to their 10oz-14oz bag prices, so please compare our prices to other
companies’ per pound price.
If you like PRC’s coffee we will give it to you in our 16oz/1-FULL POUND bag.
Anything else would be less and less is not more at PRC.
Should my coffee be placed in the refrigerator or the freezer?
First things first, lets talk about the refrigerator. This is not the place for your
coffee unless you want your coffee to start to take on the taste and odors of
whatever else is in your refrigerator.
Second the 32 degrees of your freezer is great to slow the staling process of
the coffee. It is the perfect temperature to keep your coffee as long as the
coffee is in an airtight container such as a freezer bag or two. Remember your
freezer circulates moist air and moist air causes damage to oils on the coffee
bean and that’s why you need the airtight bag.
If I do have my coffee in the freezer do I just take it out and brew it? No, if you
are placing your coffee in the freezer make sure you allow it to come back to
room temperature before you grind or brew it. This will allow the moisture to
escape before you consume the coffee increasing coffees original taste.
You should keep the coffee you plan on drinking for a week or two in an airtight
container and keep your reserve in the freezer. Another common mistake is
freezing and refreezing your coffee, this actually does more harm than good.
Only freeze your coffee once. So when your jar is empty take what you need
out of the freezer and place it in your jar. Then put your reserve coffee back in
freezer before it warms up.
What is the difference between a coffee roast, blend, and mix?
Roast: A coffee roast is one type of a coffee bean from a specific origin. This
means for example, PRC’s 100% COLOMBIA SUPREMO roast is just what it
says. It is 100% Colombia Supremo that has been roasted by PRC’s
Roastmasters own custom recipe. There are no other beans added to the mix,
thus maintaining the 100% true roast of the bean.
Blend vs. Mix: A blend is created when beans of different origins are
combined before they are roasted using the same profile, while a coffee mix is
created when beans of different origins and roast profiles are mixed together
after they have been roasted. In both cases this means that it is not 100%
anything, and is instead, a combination of beans with different origins, flavors,
and yes even different prices. There is nothing wrong with a blend or mix that is
created on taste alone, like PRC's Espresso Blend, by combining desired
characteristics of multiple beans the Roastmaster can create a unique and
balanced coffee. PRC Roastmasters do have a problem with creating a blend
to cut costs and allowing cheaper inferior beans to decrease the overall
perfection of the blend. For example, many coffee companies will sell Kona
blends, but will fail to mention how much Kona coffee is in the blend. In many
cases, it is about 10% Kona to 90% cheaper beans. They do this to give the
illusion that you are buying Kona coffee.
How Does Rainforest Alliance Certification Compare to "Fairtrade"?
Fairtrade is an alternative marketing system designed to give disadvantaged
farmers a guaranteed price for their products. By organizing small farmers into
cooperatives, it is helping many farmers who, without the fairtrade support,
might be at the mercy of fluctuating market prices. Rather than emphasizing
how products are traded, SAN standards focus on how farms are managed.
They cover the full range of worker protection issues including the right to
organize; the right to a safe, clean working environment; the right to be paid at
least the national minimum wage; dignified housing (including potable water);
access to medical care for workers and their families and access to free
education for children. The Rainforest Alliance and SAN engage with all types of
farms -- from small cooperatives and family farms to large plantations owned by
multinational corporations -- as a means of promoting change at many levels
and of ensuring that all agricultural workers are well-treated.
Does Rainforest Alliance Certification Require a Farm to be Organic?
Organic agriculture is an important, worldwide movement to make farms
productive without the use of synthetic pesticides and fertilizers. SAN standards
are based on an internationally recognized integrated pest management (IPM)
model, which allows for some limited, strictly controlled use of agrochemicals.
SAN standards go beyond organic in two areas: wildlife conservation and
worker welfare. Farmers certified by the Rainforest Alliance do not use
agrochemicals prohibited by the US Environmental Protection Agency and the
European Union, nor do they use chemicals listed on the Pesticide Action
Network's "Dirty Dozen" list. Managers of certified farms are required to use
biological or mechanical alternatives to pesticides whenever possible. When
farmers determine that agrochemicals are necessary to protect the crop, they
must choose the safest products available and use every available safeguard to
protect human health and the environment. Rainforest Alliance certification was
developed to deal with agriculture on the whole, and we have determined that
these standards afford a realistic and effective way for farms of all sizes to move
toward independence from agrochemicals.
Does Wildlife Benefit from Rainforest Alliance Certification?
Wildlife conservation is an integral part of our sustainable farm management
system. Certified farms can be a haven for wildlife, and often serve as buffer
zones around parks and as "wildlife corridors" between parks. SAN standards
provide guidelines for the protection of wildlife and forests and other valuable
habitats in and around farms. Certified coffee and cocoa farms in natural forest
zones are required to maintain diverse shade-cover of native trees, which
provide habitat for all types of species, from birds to monkeys. Many certified
farms protect forest reserves.
The above information about the Rainforest Alliance, and much more, is
also available at www.rainforest-alliance.org.
That is a good question. We don’t know, other than trying to take advantage of
customers who think they are paying the cheaper price for a pound when they
are in fact not getting a 16oz./1lb. bag. Customers may be getting 10oz.-14oz.
bags instead. Look carefully at the price and you will see in the small print the
unit per pound price.
PRC will not join this pricing game. We feel our 1lb. bag price is better than the
other guys. We do admit, we are not priced better if you compare our 16oz./1lb.
bag to their 10oz-14oz bag prices, so please compare our prices to other
companies’ per pound price.
If you like PRC’s coffee we will give it to you in our 16oz/1-FULL POUND bag.
Anything else would be less and less is not more at PRC.
Should my coffee be placed in the refrigerator or the freezer?
First things first, lets talk about the refrigerator. This is not the place for your
coffee unless you want your coffee to start to take on the taste and odors of
whatever else is in your refrigerator.
Second the 32 degrees of your freezer is great to slow the staling process of
the coffee. It is the perfect temperature to keep your coffee as long as the
coffee is in an airtight container such as a freezer bag or two. Remember your
freezer circulates moist air and moist air causes damage to oils on the coffee
bean and that’s why you need the airtight bag.
If I do have my coffee in the freezer do I just take it out and brew it? No, if you
are placing your coffee in the freezer make sure you allow it to come back to
room temperature before you grind or brew it. This will allow the moisture to
escape before you consume the coffee increasing coffees original taste.
You should keep the coffee you plan on drinking for a week or two in an airtight
container and keep your reserve in the freezer. Another common mistake is
freezing and refreezing your coffee, this actually does more harm than good.
Only freeze your coffee once. So when your jar is empty take what you need
out of the freezer and place it in your jar. Then put your reserve coffee back in
freezer before it warms up.
What is the difference between a coffee roast, blend, and mix?
Roast: A coffee roast is one type of a coffee bean from a specific origin. This
means for example, PRC’s 100% COLOMBIA SUPREMO roast is just what it
says. It is 100% Colombia Supremo that has been roasted by PRC’s
Roastmasters own custom recipe. There are no other beans added to the mix,
thus maintaining the 100% true roast of the bean.
Blend vs. Mix: A blend is created when beans of different origins are
combined before they are roasted using the same profile, while a coffee mix is
created when beans of different origins and roast profiles are mixed together
after they have been roasted. In both cases this means that it is not 100%
anything, and is instead, a combination of beans with different origins, flavors,
and yes even different prices. There is nothing wrong with a blend or mix that is
created on taste alone, like PRC's Espresso Blend, by combining desired
characteristics of multiple beans the Roastmaster can create a unique and
balanced coffee. PRC Roastmasters do have a problem with creating a blend
to cut costs and allowing cheaper inferior beans to decrease the overall
perfection of the blend. For example, many coffee companies will sell Kona
blends, but will fail to mention how much Kona coffee is in the blend. In many
cases, it is about 10% Kona to 90% cheaper beans. They do this to give the
illusion that you are buying Kona coffee.
How Does Rainforest Alliance Certification Compare to "Fairtrade"?
Fairtrade is an alternative marketing system designed to give disadvantaged
farmers a guaranteed price for their products. By organizing small farmers into
cooperatives, it is helping many farmers who, without the fairtrade support,
might be at the mercy of fluctuating market prices. Rather than emphasizing
how products are traded, SAN standards focus on how farms are managed.
They cover the full range of worker protection issues including the right to
organize; the right to a safe, clean working environment; the right to be paid at
least the national minimum wage; dignified housing (including potable water);
access to medical care for workers and their families and access to free
education for children. The Rainforest Alliance and SAN engage with all types of
farms -- from small cooperatives and family farms to large plantations owned by
multinational corporations -- as a means of promoting change at many levels
and of ensuring that all agricultural workers are well-treated.
Does Rainforest Alliance Certification Require a Farm to be Organic?
Organic agriculture is an important, worldwide movement to make farms
productive without the use of synthetic pesticides and fertilizers. SAN standards
are based on an internationally recognized integrated pest management (IPM)
model, which allows for some limited, strictly controlled use of agrochemicals.
SAN standards go beyond organic in two areas: wildlife conservation and
worker welfare. Farmers certified by the Rainforest Alliance do not use
agrochemicals prohibited by the US Environmental Protection Agency and the
European Union, nor do they use chemicals listed on the Pesticide Action
Network's "Dirty Dozen" list. Managers of certified farms are required to use
biological or mechanical alternatives to pesticides whenever possible. When
farmers determine that agrochemicals are necessary to protect the crop, they
must choose the safest products available and use every available safeguard to
protect human health and the environment. Rainforest Alliance certification was
developed to deal with agriculture on the whole, and we have determined that
these standards afford a realistic and effective way for farms of all sizes to move
toward independence from agrochemicals.
Does Wildlife Benefit from Rainforest Alliance Certification?
Wildlife conservation is an integral part of our sustainable farm management
system. Certified farms can be a haven for wildlife, and often serve as buffer
zones around parks and as "wildlife corridors" between parks. SAN standards
provide guidelines for the protection of wildlife and forests and other valuable
habitats in and around farms. Certified coffee and cocoa farms in natural forest
zones are required to maintain diverse shade-cover of native trees, which
provide habitat for all types of species, from birds to monkeys. Many certified
farms protect forest reserves.
The above information about the Rainforest Alliance, and much more, is
also available at www.rainforest-alliance.org.
Coffee Q's
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From time to time we are asked questions about coffee and coffee
storage. Coffee Q's is were we attempt to answer those questions
as best we can.
storage. Coffee Q's is were we attempt to answer those questions
as best we can.
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